Search Engine Optimization (SEO) is a digital marketing technique centered on developing a website to be search engine friendly, giving your site higher base-line visibility on global and local searches. By targeting relevant keywords and providing an inter-woven structure to your site, search engines recognize your authority and rank your site above your competitors'.
Keywords refer to the terms people use to conduct an internet search (i.e. searching "Fayetteville Web Design" to find Sperka Interactive). We work with you to identify the most powerful words and phrases related to your industry and build your site to emphasize those terms for greater search engine recognition.
Linking to other pages within your own website is a no-brainer but it goes beyond basic site navigation. Strategic links between the pages of one site creates an easier flow for visitors and triggers greater recognition from search engines. Where a link goes, where it is placed, and how many links your site has are all critical factors which add a layer of necessary expertise to proper link-building.
Researching and targeting the right keywords establishes the authority of your site and builds trust with search engines, increasing traffic. Strategically placed links enable your visitors to remain on the site and explore everything it has to offer. As traffic flows throughout the site, search engines take more notice and grant you additional visibility. Our team works with these structures to develop the best website design to grow your business.