It comes with a heavy heart to announce the closure of Sperka Interactive effective August 1st. With the rise of the COVID-19 virus and the subsequent drop in business, we can no longer support our company assets and functionality.

Existing clients, please contact your Sperka account representative with any questions.

Pay-Per-Click (PPC)

Pay-Per-Click advertising (PPC) is an effective search engine marketing method of increasing traffic to your site. Most search engines offer a paid method to guarantee near-instant visibility on their search result pages. It is necessary to monitor results and have a flexible digital marketing strategy which allows your campaign to respond to new data on an on-going basis. We help you develop and implement a strategy that will maximize visibility and increase site traffic.

How Does Pay-Per-Click Work?

PPC is an e-marketing program which capitalizes on search engine optimization (SEO) techniques. You purchase visibility in search results based on the keywords of your choice and a budget is established with the chosen search engines. When someone clicks your ad, you pay the allotted amount. Below are a few things you should know about PPC and how it works. Ask us how we can help you develop an effective ad campaign using this program.

  • -Keeping track of spending is vital. We work with you to analyze online reports and modify your ads as needed.
  • -Anytime your ad is seen, that is called an Impression. If your ad is clicked on, then the search engine charges you.
  • -Click-Through Ratio (CTR%) measures how many times your ad is seen vs how many times it is clicked. A well performing PPC ad will have around 1% CTR.