Search Engine Marketing

Search Engine Marketing (SEM) is a combination of digital marketing strategies designed to maximize visibility and increase traffic to your site. Our knowledgeable team will work with you to devise a flexible, actionable strategy that enables your campaign to respond to new data and take advantage of opportunities when they arise.

Breaking it down

There are several components to SEM which allow you to mix-and-match e-marketing strategies based on synergy, budget, and individual need. Reports are generated from Google Analytics and other sources so you can track your campaign over time.

  • Search Engine Optimization (SEO) is creating a custom website design and content to be search engine-friendly, boosting the effectiveness of ad campaigns and providing passive visibility that grows with you.
  • Pay-Per-Click (PPC) is a strategy in which you create a budget and purchase visibility from search engines based on your chosen keywords.
  • Affiliate Advertising allows you to take more control of your ad campaign by negotiating ad-space with another company or organization as buyer or seller.
  • Social Media Marketing utilizes the full potential of social media to advertise directly to your core demographics at the times they log in the most.
Ask us how we can help improve your website's visibility and grow your business.